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PROLATAMLATAM MARKET INTELLIGENCE

🇧🇷 Brazil · 2026 edition

Investing in São Paulo

São Paulo ranks 8 of 13 Latin American cities on the ProLatam Data Index with 44.1 of 100, and 8 of 13 on the ProLatam Score. Its strongest pillar is infrastructure (55), its weakest is tax competitiveness (26). A foreign shareholder pays 40.60% in total on repatriated profit.

ProLatam Data Index

44.1

Rank 8 of 13, balanced weighting

ProLatam Score

43.0

Rank 8 of 13, market-entry weighting

Strongest pillar

Infrastructure

55 of 100

Weakest pillar

Tax Competitiveness

26 of 100

How São Paulo scores on each pillar

Eight pillars, each normalized to 0 to 100 by a fixed published rule. A dash means the source does not cover São Paulo, which is not the same as a zero. Coverage of the weighted index for this city is 100%.

Swipe the table sideways for the reported value, the weights and the source.

Pillar scores for São Paulo, with the underlying value, the weight in each index and the source.
PillarScoreReported valueData IndexProLatamSource
Economic Dynamism51.2+2.1% avg 2025 to 202615%6%International Monetary FundApril 2026 · national
Rule of Law50.30.5015%15%World Justice Project2025 · national
Safety30.330.315%17%Numbeo2026 Mid-Year · city
Talent44.044.013%15%INSEAD and Portulans Institute2025 · national
Tax Competitiveness26.340.6% on repatriated profit13%15%PwCreviewed 2026 · national
English Proficiency47.2518 (Moderate)9%10%EF Education First2025 (15th edition) · city
Infrastructure55.03.20 / 510%9%World Bank2023 · national
Innovation54.0#24 global10%13%StartupBlink2025 · city

What a foreign shareholder pays in Brazil

Corporate income tax plus the standard non-treaty withholding on the dividend paid out of what is left, which is the figure that actually reaches an owner abroad.

Total on repatriated profit

40.60%

Corporate income tax

34.0%

Dividend withholding

10.0%

Standard non-treaty rate

Compliance hours per year

1501

World Bank Paying Taxes, 2018 data

Brazil taxes on a worldwide basis, so worldwide income is in scope. 34% is IRPJ 15% plus a 10% surtax plus CSLL 9%. Dividends became taxable on 1 January 2026 at 10% for non-residents under Law 15,270/2025, having been exempt before. Compliance is the highest measured anywhere: 1,501 hours a year, and the CBS/IBS VAT reform is only in its pilot year.

Context, published but not scored

These shape a decision without belonging in the index. FDI inflows track the size of an economy rather than the appeal of a city, and a sovereign rating measures a government's ability to repay debt rather than a company's ability to operate.

GDP growth 2026

1.9%

IMF World Economic Outlook, national

FDI inflows

$77.7B

National, latest published year

Sovereign rating

BB (Stable)

Long-term foreign currency

English proficiency

518 (Moderate)

EF EPI city score, 1 to 800

Where Brazil has moved since 2021

The rule of law pillar is the only one of the eight with a series comparable across five editions, so it is the only place this profile shows a direction rather than a snapshot. Scores are national, 0 to 1, higher is better.

2021

0.500

2022

0.494

2023

0.490

2024

0.497

2025

0.503

Over the period Brazil held broadly steady, +0.003 points. A move under 0.005 is reported as flat rather than as a trend. Compare all 10 economies.

Sectors with a documented presence

Financial & Economic Center

São Paulo state generated 31.5% of Brazil’s GDP in 2023, the largest share of any state, and the city is the region’s leading startup ecosystem.

Source

Data Centers, Cloud & AI

Microsoft is investing R$ 14.7 bn over three years in cloud and AI infrastructure across São Paulo state; Brazil draws an estimated 41% of the region’s data-center investment.

Source

Where Brazil's inbound FDI comes from

National statistics, share of inbound foreign direct investment.

Banco Central do Brasil, FDI equity stock at end-2024 by immediate investor.

Citing the São Paulo figures

Published under CC BY 4.0. Reuse is welcome, including commercially, with credit and a link.

Pro Latam. (2026). ProLatam Latin American City Investment Index 2026 (Version 2026.4) [Data set]. https://invest.pro-latam.org

Source: Pro Latam Investment Hub, ProLatam Data Index 2026 (https://invest.pro-latam.org). Updated 2026-09-04.

Full dataset: CSV or JSON.

Considering São Paulo for a market entry?

Pro Latam has been placing international companies in Latin America since 2010. The ranking is the public part of the work, and the rest is the part that depends on what you are actually trying to build.