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PROLATAMLATAM MARKET INTELLIGENCE

🇲🇽 Mexico · 2026 edition

Investing in Querétaro

Querétaro ranks 11 of 13 Latin American cities on the ProLatam Data Index with 42.6 of 100, and 9 of 13 on the ProLatam Score. Its strongest pillar is safety (63), its weakest is innovation (5). A foreign shareholder pays 37.00% in total on repatriated profit.

ProLatam Data Index

42.6

Rank 11 of 13, balanced weighting

ProLatam Score

42.4

Rank 9 of 13, market-entry weighting

Strongest pillar

Safety

63 of 100

Weakest pillar

Innovation

5 of 100

How Querétaro scores on each pillar

Eight pillars, each normalized to 0 to 100 by a fixed published rule. A dash means the source does not cover Querétaro, which is not the same as a zero. Coverage of the weighted index for this city is 100%.

Swipe the table sideways for the reported value, the weights and the source.

Pillar scores for Querétaro, with the underlying value, the weight in each index and the source.
PillarScoreReported valueData IndexProLatamSource
Economic Dynamism38.8+1.1% avg 2025 to 202615%6%International Monetary FundApril 2026 · national
Rule of Law40.30.4015%15%World Justice Project2025 · national
Safety62.762.715%17%Numbeo2026 Mid-Year · city
Talent43.743.713%15%INSEAD and Portulans Institute2025 · national
Tax Competitiveness61.737.0% on repatriated profit13%15%PwCreviewed 2026 · national
English Proficiency26.4466 (Low)9%10%EF Education First2025 (15th edition) · city
Infrastructure47.52.90 / 510%9%World Bank2023 · national
Innovation5.0#706 global10%13%StartupBlink2025 · city

What a foreign shareholder pays in Mexico

Corporate income tax plus the standard non-treaty withholding on the dividend paid out of what is left, which is the figure that actually reaches an owner abroad.

Total on repatriated profit

37.00%

Corporate income tax

30.0%

Dividend withholding

10.0%

Standard non-treaty rate

Compliance hours per year

240.5

World Bank Paying Taxes, 2018 data

Mexico taxes on a worldwide basis, so worldwide income is in scope. The 2025 Plan Mexico decree allows immediate deduction of 35% to 91% on new fixed assets and a 30% R&D credit. IMMEX waives duties on temporarily imported inputs that are re-exported.

Context, published but not scored

These shape a decision without belonging in the index. FDI inflows track the size of an economy rather than the appeal of a city, and a sovereign rating measures a government's ability to repay debt rather than a company's ability to operate.

GDP growth 2026

1.6%

IMF World Economic Outlook, national

FDI inflows

$43.2B

National, latest published year

Sovereign rating

BBB (Negative)

Long-term foreign currency

English proficiency

466 (Low)

EF EPI city score, 1 to 800

Where Mexico has moved since 2021

The rule of law pillar is the only one of the eight with a series comparable across five editions, so it is the only place this profile shows a direction rather than a snapshot. Scores are national, 0 to 1, higher is better.

2021

0.428

2022

0.423

2023

0.417

2024

0.415

2025

0.403

Over the period Mexico weakened, -0.025 points. A move under 0.005 is reported as flat rather than as a trend. Compare all 10 economies.

Sectors with a documented presence

Aerospace

The Aeroclúster de Querétaro groups 60 companies employing about 15,000 people and projects 550 new jobs in 2026.

Source

Data Centers & Cloud

AWS opened its Mexico (Central) Region in Querétaro in January 2025 with three availability zones, part of a planned investment above USD 5 bn over 15 years.

Source

Where Mexico's inbound FDI comes from

National statistics, share of inbound foreign direct investment.

Secretaría de Economía, 2025 flows into Mexico (USD 40,871 M).

Citing the Querétaro figures

Published under CC BY 4.0. Reuse is welcome, including commercially, with credit and a link.

Pro Latam. (2026). ProLatam Latin American City Investment Index 2026 (Version 2026.4) [Data set]. https://invest.pro-latam.org

Source: Pro Latam Investment Hub, ProLatam Data Index 2026 (https://invest.pro-latam.org). Updated 2026-09-04.

Full dataset: CSV or JSON.

Considering Querétaro for a market entry?

Pro Latam has been placing international companies in Latin America since 2010. The ranking is the public part of the work, and the rest is the part that depends on what you are actually trying to build.